PRESS ROOM

Pat Prosser Elected to the Board of Directors for the West Michigan Public Relations Society of America

GRAND RAPIDS, MI–February 2, 2005—Pat Prosser has been elected to serve a three-year term on the Board of Directors for the West Michigan Public Relations Society of America (WMPRSA).

An account manager for Structure Interactive, Pat' s responsibilities include strategic planning and online communications in the areas of investor relations, corporate governance, sustainable development/public reporting, and issues management/crisis communications.

Specific to crisis communications online, Pat's credentials include extensive research and the development of actionable plans for using interactive communications and the Internet during crisis. Throughout her career, Pat has served in a marketing communications role for major corporations on both the client-side and agency side.

Other members elected to serve of the WMPRSA Board of Directors include Richard Chambers of Pfizer, Inc., Amy Miller of Priority Health and Brooke Vining of Seyferth Spaulding Tennyson, Inc.

The objectives of the Public Relations Society of America (PRSA) are to unify, strengthen and advance the profession of public relations. PRSA is the world’s largest organization for public relations professionals. Its nearly 20,000 members, organized into 116 chapters, represent business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

Chartered in 1947, PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels.

Structure Interactive is West Michigan’s leading and largest interactive communications agency. SI develops communications strategies and tools for Fortune 1000 companies. Clients include Alticor Inc., Delphi, Dow AgroSciences (web agency of record), Dow Corning Corporation, Johnson Controls, Inc., Michigan Medical, P.C., Möllers North America, Pfizer Inc., Priority Health, Quixtar Inc., The Dow Chemical Company (web agency of record), Universal Forest Products, Inc., Viking Corporation and Zondervan.

< back