Challenge
Brand managers at Amway and Quixtar needed to communicate brand strategy and guidelines to its affiliates around the world. Before these brand managers came to us, they had used a CD containing an assortment of documents, video, and PowerPoint slides, all cobbled together in an unappealing interface with inconsistent navigation and very few context cues.

Light Bulb
We saw right away that the message was being undermined by the medium. We also saw the enormous potential for a comprehensive redesign of the CD: Brand management could use it not only to communicate their message, but also to showcase it.

Solution
Our first task was to integrate the disparate information nuggets into a seamless, unified interface. We then proceeded to design a more intuitive information architecture and navigation scheme. After conducting numerous user interviews, we determined the need for both linear navigation and immediate random access to information items. Brand managers could use the CD as a presentation tool and then give copies to global affiliates to use as a quick reference tool.

Results
With the new CD, brand management has noticed an increased willingness, even eagerness, among its affiliates to follow brand guidelines. And the branding CD has helped re-establish the role of global corporate headquarters as a forward-thinking, technology-savvy leader. They’ve even decided to adapt it for their corporate intranet site.