Challenge
Quixtar was launching a new—and groundbreaking—home water purification system. They had multiple needs: to educate the sales force, to provide sales support materials, and to convince the consumer of the benefits of a fairly expensive product.

Light Bulb
Since the educational needs were similar for both audiences, we could use one instructional tool—as long as the application was flexible enough to handle both presentation and exploration modes.

Solution
We developed an interactive CD that work well both as a sales education and support tool, and as a leave-behind for consumers. The CD’s navigation allowed both linear presentation and multiple-access exploration. In addition, we rewarded exploration through the use of rollovers and calculators, and we provided tools to address common consumer objections.

Results
Not only did the eSpring CD contribute to a highly successful product launch, it became the starting point for a much larger resource center for the Quixtar sales force.