Challenge
JCI's BlueConnect™ is an automotive technology which replaces the hassle of handling a mobile phone while driving with the freedom of hands-free communication. BlueConnect needed a brand identity. Just as important, BlueConnect needed a clean presentation of their identity that would empower agencies and designers to apply the brand across media while remaining consistent in verbal and visual messaging.

Light Bulb
The success of developing of brand-consistent media for BlueConnect was heavily based on communicating the what and why's of the BlueConnect brand. A solution that was complete in its offerings and easy-to-distribute became the goal.

Solution
The BlueConnect Toolkit is a comprehensive CD-ROM containing the conceptual foundation of the brand, and more detailed information for use by design professionals engaged in producing BlueConnect marketing materials. Downloads including Blueconnect logos, sample layouts, and approved BlueConnect imagery are available in a user-friendly interface which gives the user access to the complete identity system.

Results
With the JCI Toolkit, designers are equipped with the necessary elements to begin application of the brand to individual creative and communication challenges. The production of on-brand BlueConnect promotional materials may now be shared across multiple agencies.