Challenge
Whirlpool asked us to help them present the features and benefits of their Family Studio, a new concept in home design that combines innovative fabric care products with a multi-functional space.

Light Bulb
Our clients were already well on their way to delivering a content-rich microsite. What they needed was a way to get visitors involved, a way to let potential customers see how the Family Studio could meet their needs and fulfill their desires. What they needed was a wizard.

Solution
Using Macromedia Flash, we created an interactive Wizard that simplifies the process of designing a Family Studio, allowing visitors to customize a room to meet their family’s needs in five easy steps. As options ranging from children and pets to clothing care and non-laundry needs slide into view, visitors build solutions that best fit their lifestyles. The Wizard responds with detailed recommendations for both the design of the room and the appliances needed to equip it. And it works seamlessly with the rest of the Family Studio microsite.