Challenge
As news spread about the new Product Finder we had created for the Dow Polyolefins Web site, more and more Dow businesses wanted one for their sites as well. An interactive search tool based on Shockwave technology, the Finder allows site visitors to easily find information or solve problems by filtering up to three categories.

Light Bulb
At Structure Interactive, we know that developing strong client relationships is just as important as developing great products. That’s why we chose not to follow the more lucrative path: redesigning the Finder for each business, and billing them for it. Instead, we gave our clients the power to redesign the Finder for themselves.

Solution
To deliver this interactive technology to the broadest range of business applications, we built a "Wizard" that steps clients through the process of creating, populating and updating their very own, customized Finders. The client chooses all the elements — categories, search paths, target items. And the Finder Wizard does the rest.

Results
A number of Dow businesses have been quick to try the Finder Wizard, because they’ve seen how the search tools it creates can improve both their sites’ capabilities and their visitors’ satisfaction. And they’ve been amazed by the Wizard’s nearly effortless process for creating and maintaining those tools.